FALU RED:
Falu red is a traditional paint in Sweden, used on wooden buildings. I think this description of it on this paint makers website (http://falurodfarg.com/eng/here) sums it up really well:
"...the colour is as alive as the experts who burn the pigment. It is a craft that has been handed down in our production process since we started serious pigment manufacture in the mine area in 1764. An experienced Swedish user of red paint knows that it is a natural product and that it is therefore best to change batch at the corner of the house just to be sure..."
